by John Paff | Nov 26, 2021 | Public Relations
One of our clients recently launched a public-relations campaign with a series of op-ed essays in their city’s leading newspaper. Twelve authors agreed to write on an issue of concern to all the organizations they represented. To keep all the authors on the same...
by John Paff | May 1, 2020 | Public Relations
COVID Communications Four mistakes to avoid in times of crisis. PR Tactics It was a privilege to be interviewed by Charity Freeman for WPTA’s INsight program on April 24, 2020. While I’ve encouraged and coached a number of clients and friends to...
by John Paff | Mar 16, 2020 | Public Relations
Always start with the right questions. When I teach public relations courses at a regional university, especially when we discuss PR for B2B companies, I remind students that outputs aren’t outcomes. The sheer volume of PR work is no guarantee of PR success. If B2B PR...
by John Paff | Feb 16, 2020 | Public Relations
“So you’re a spin doctor?” my new acquaintance asked, one eyebrow raised, as if I’d just admitted to being a reptile. I’d introduced myself as a public-relations counselor and university PR instructor. His reaction was not that unusual. “Flack.” “Huckster.” “Hype...
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