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7 Tips for Writing Op-Eds

7 Tips for Writing Op-Eds

One of our clients recently launched a public-relations campaign with a series of op-ed essays in their city’s leading newspaper. Twelve authors agreed to write on an issue of concern to all the organizations they represented. To keep all the authors on the same...
Actions Speak Louder Than Words

Actions Speak Louder Than Words

“So you’re a spin doctor?” my new acquaintance asked, one eyebrow raised, as if I’d just admitted to being a reptile. I’d introduced myself as a public-relations counselor and university PR instructor. His reaction was not that unusual. “Flack.” “Huckster.” “Hype...