by John Paff | May 1, 2020 | Public Relations
COVID Communications Four mistakes to avoid in times of crisis. PR Tactics It was a privilege to be interviewed by Charity Freeman for WPTA’s INsight program on April 24, 2020. While I’ve encouraged and coached a number of clients and friends to...
by John Paff | Mar 16, 2020 | Public Relations
Always start with the right questions. When I teach public relations courses at a regional university, especially when we discuss PR for B2B companies, I remind students that outputs aren’t outcomes. The sheer volume of PR work is no guarantee of PR success. If B2B PR...
by John Paff | Feb 16, 2020 | Public Relations
“So you’re a spin doctor?” my new acquaintance asked, one eyebrow raised, as if I’d just admitted to being a reptile. I’d introduced myself as a public-relations counselor and university PR instructor. His reaction was not that unusual. “Flack.” “Huckster.” “Hype...
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