Want more engagement with your social-media posts?
Don’t just share facts. Tell stories.
There’s a critical difference between sharing a fact and telling a story. Let me give you an example:
Fact: I’m a beekeeper.
(OK, you say. That’s nice. A little weird, but good for the environment. Nice.)
Here’s another fact: My son, Michael, has Down syndrome.
(Hmmm. Most people are polite, but don’t really know how to respond.)
Now let me tell you a story.
Michael loves to help me assemble beehives.
There are lots of better, more professional videos out there about beehive carpentry. Michael’s video strikes a nerve because it goes beyond the facts. It tells a story about things that matter. Michael’s story is about capability. About pride in one’s work. About a son’s love for his father, and a father’s pride in his son.
“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee
Struggling to get engagement with your social-media strategy?
Don’t just share facts. Tell stories!