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Want more engagement with your social-media posts?

Don’t just share facts. Tell stories.


There’s a critical difference between sharing a fact and telling a story. Let me give you an example:

Fact: I’m a beekeeper.

(OK, you say. That’s nice. A little weird, but good for the environment. Nice.)

Here’s another fact: My son, Michael, has Down syndrome.

(Hmmm. Most people are polite, but don’t really know how to respond.)

Now let me tell you a story.

Michael loves to help me assemble beehives.

Check out his video, which has received thousands of views and has been shared around the world.

There are lots of better, more professional videos out there about beehive carpentry. Michael’s video strikes a nerve because it goes beyond the facts. It tells a story about things that matter. Michael’s story is about capability. About pride in one’s work. About a son’s love for his father, and a father’s pride in his son.

“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee


Struggling to get engagement with your social-media strategy?

Don’t just share facts. Tell stories!