Fort Wayne Marketing Minute

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How and When to Use SMS for Best Results

Implementing an e-Marketing campaign is a great way to reach your customers with news of upcoming sales, products, and workshops. But is one type of communication…SMS or email…better than another?

The short answer to that question is, “Yes,” depending, of course, on the type and timing of the message you want to send. The key is knowing how and when to use the right tool for the right message to deliver the results you crave.

Let’s start with SMS messaging. Here are some best practices that will help you leverage SMS tools for the greatest gain.