How and When to Use SMS for Best Results
Implementing an e-Marketing campaign is a great way to reach your customers with news of upcoming sales, products, and workshops. But is one type of communication…SMS or email…better than another?
The short answer to that question is, “Yes,” depending, of course, on the type and timing of the message you want to send. The key is knowing how and when to use the right tool for the right message to deliver the results you crave.
Let’s start with SMS messaging. Here are some best practices that will help you leverage SMS tools for the greatest gain.
SMS Tip 1: Use high SMS open rates to your advantage.
Open and click-through rates are high for SMS—up to 98%—making them the perfect tool when you want to send a quick call to action, such as for an upcoming flash sale, for instance. A text delivers a hint of urgency, which you can leverage for fast results.
(Overuse SMS, however, and you’ll lose the effectiveness of this communication strategy. More about that later when we discuss best tips for email campaigns.)
SMS Tip 1: Use high SMS open rates to your advantage.
Open and click-through rates are high for SMS—up to 98%—making them the perfect tool when you want to send a quick call to action, such as for an upcoming flash sale, for instance. A text delivers a hint of urgency, which you can leverage for fast results.
(Overuse SMS, however, and you’ll lose the effectiveness of this communication strategy. More about that later when we discuss best tips for email campaigns.)
Open and click-through rates are high for SMS—up to 98%—making them the perfect tool when you want to send a quick call to action, such as for an upcoming flash sale, for instance. A text delivers a hint of urgency, which you can leverage for fast results.
