Fort Wayne Marketing Minute


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Using FOMO to Drive Sales

Objective: Leveraging exclusivity and urgency to prompt quick action and boost profits.

You’re probably familiar with the idea of FOMO, or “Fear Of Missing Out.” It’s a proven method for persuading potential customers to respond in a timely fashion. Introducing a sense of urgency in your subject line or text message can be all it takes to make the next sale. But leveraging this trend is tricky. As much as buyers don’t want to miss out, they also don’t want to feel coerced or think they’ve been pressured into making a snap decision. Want to learn how to use this trend without turning customers away? Here are two tips to guide your digital strategy.