Beautification, Meet Brand
We helped the City of Fort Wayne’s Department of Neighborhoods give three commercial corridors a clear identity, one people can rally around. In collaboration with three AMP Lab seniors, we supported the research and community input (walks, surveys, focus groups), then translated it into visual direction and corridor brands that captured the heart of each community.
Built for the real world, this project delivered signage, banners, and “we’re part of this” branding stickers for business doors. The result was three distinct corridor identities—fresh, community-backed, and designed for everyday visibility and shared identity.
