Everyone has a pandemic story, and Hitech’s is pretty incredible. When others threw in the towel, they plugged in their machines and asked the most challenging question of all: How can we help? Using their in-house staff and idle machinery, they created 2-ply, nonmedical, nonshrinking, everyday comfortable masks available in children and adult sizes. Brillant. But their story doesn’t stop there. They also donated thousands of quality masks to local charities. It was incredible. A company with that much determination needed a brand to match. And that’s what we gave them: words that mattered and an honest look and feel that balanced the web-based sales goals with mission priorities. Check it out!