A Startup Brand Inspiring Trust
Hoosier Health Insurance Services launched with a clear mission: help people “live confidently” by taking the confusion out of Medicare, Medicaid, long-term care, VA benefits, and related programs. As a startup serving individuals and families with high-stakes decisions, they needed a professional, credible presence from day one. We developed a complete identity package—including a new logo, business cards, and letterhead—then carried that look into a clean, straightforward website, one designed to support conversations and generate inquiries.
The work earned recognition at the American Advertising Awards in Fort Wayne, receiving a Silver in Logo & Icon Design for the Hoosier Health Insurance Services Logo.
