"Let's Get To Work"
For over 60 years, T.J. Nowak Supply boldly served the needs of welders, firefighters, police officers, facility managers, worksite contractors, and many more. In 2020, the time was right to reposition and reenergize the brand.
The company is passionate about keeping workers on the job, safely and productively. We amplified that commitment with a new positioning statement, "Let's Get to Work." Strong visual storytelling, an updated logo, and "tough as nails" design emphasized their trusted bond with American workers. The new marketing strategy was consistently delivered at every touchpoint -- from the company's website to the reimagined retail shopping experience.
Justin Kendall played an integral role in Nowak's rebranding at his previous agency, and we deeply appreciate the company's continued engagement with Justin and the Fort Wayne Marketing team. We look forward to many more years working together.
